I’d like a number 10, 20, 28, 34 and a Super-Session to go, please. To those of you going to the DSE next week, these numbers probably mean something to you. To those who aren’t going, these are the sessions that I plan on attending. Here’s the rundown:
Session #10 – How They Did It: Three Real-World Models for Successful Communication-Based Digital Signage Networks – Representatives from Reuters, a college (John Marshall Law School), and a medical facility (Mayo Clinic), discuss their DOOH networks and installations. All of these seem like they’re fully integrated into their respective businesses and have clearly provided value back to their audiences. I hope they’re able to cover their different expansive installations, the thought and buy-in that had to go into each of them and then ultimately, how they each look at success. It will also be interesting to know what they think the future of DOOH looks like.
Session #20 – Creative Tactics for Integrating Digital Signage in Different Environments – This looks to be all about innovation, particularly in various approaches to a wide range of OOH environments and how to best incorporate digital/interactive signage into them. A Dallas-comrade, Steve Gurley, from Symon Communications here in Plano, is on the panel. We’re going to get together for coffee afterwards. I’m looking forward to meeting him and learning more about his company. They provide all sorts of DOOH solutions, including multiple interactive solutions.
Session #28 – Integrating Multi-Channel Strategies: A Roadmap for Digital Cross-Platform Success – This is the session that interests me the most. Primarily because it is one of the sessions that I think is closest to my specific interests – making the 5th Screen (digital signage) into the 11th Screen (through the use of all sorts of enabling technologies). I think they’ll probably discuss the incorporation of mobile into digital signage more than anything else. But I’m also interested in it because Stephen Randall of LocaModa – the man behind the company that brought us Jumbli and LBS-integration-into-digital signage – is on the panel. The other dudes on the panel are no slouches, either.
Session #34 – Trends in Interactive Gestural and Touch Screen Applications – Now, we’re talking. “You will learn how organizations such as the Official NYC Information Center and MIT SENSEable City Lab are using advanced touch-sensing and gesture control technologies to bring a whole new dimension to interactive user experiences.” It’s going to be sweet. Enough said.
Super Session – Digital Out-of-Home’s Future – I can’t go to the premier Digital Out-of-Home conference without attending the session where industry leaders discuss its future. It’s the one that has the biggest potential of let down, though. These types of sessions can be so general, especially in an hour. But I’ll be there.
Then, throw in a couple of coffee meetings, a few on-floor workshops (including one by Keith Kelsen, visionary in digital signage), and a “mixer” here and there, and my calendar is pretty much full.
Oh, and there’s work, too. That doesn’t stop.
It will all be busy, but really good.
Is there anything you’re particulary interested in learning about digital signage or the industry? Let me know and I’ll do my best to get it answered.