The mantra for this week (and beyond, really) is BALANCE. It is a constant struggle, keeping balance in my life. Family, wife, kids, work, blog, time for myself, just being. And this week, it is going to be extremely important that I balance everything. Otherwise, I could be completely ineffective. There are many things I’m looking to get out of and give from this conference – content, relationships, technology, insights, information. But there is also a workload to balance, back at work in Dallas. We are gearing up heavy for our support during SXSW, and I am leading many initiatives. That work doesn’t stop while I’m away. So, balance will be extremely important. Isn’t it always, though?