Met with Steve from Symon this morning and had a good conversation.  I’m always happy to meet industry comrades, especially those who live in my backyard.

Symon has many different solutions.  Digital signage is old hat to them.  They’ve been providing digital signage solutions for many, many years.  They also provide interactive (touch) and mobile solutions.  He spent a lot of time talking to me about their cool InView Mobile application.  It’s a location-based app that serves up content specific to the location you’re in.  They worked with Apple last year to launch it for Wimbledon.  Users who downloaded the app while at Wimbledon were able to access all sorts of content relative to their immediate surroundings (courts, schedules, scores, food, etc..)  Those who were not at Wimbledon received completely different content.  It’s cool, but they’re not thinking about it as a standalone application.  They’re thinking about it as an augment to other digital content in the location (from digital signage).  So, if you think about experiencing some content via a digital screen in Wimbledon and dive deeper into a personal engagement, you can do so through this application on your mobile phone.  Very cool.  Another cool thing is that they manage that content like they manage their digital signage content – from a central location.  This is simply another output.

I was impressed with him and his vision.  It’s clear that he intends to stay ahead of the curve, which from my perspective in this industry, is going to be WAY ahead of the curve.  He’s got some great thoughts about mobility – check out his blog.  We need providers like this, who are looking ahead, constantly thinking about the evolution of “digital signage.”