Social Talk at Kioskcom/Digital Signage Show?

I’ve never been to Kioskcom/The Digital Signage Show, so I don’t have expectations beyond my normal expectations of any conference – find moments of education, meet new people, and hope to take away more good than bad. 

This one looks to be geared more towards an agency crowd than the Digital Signage Expo.  I hope that it is.  I hope to see more of my colleagues and hear more directed to us.  I don’t want 101-type sessions, but it will be interesting to see if that is the angle and if it is appropriate to the crowd.  We’ll see.

I like the way that they’ve got this set up with tracks focused on the audience, the business, the industry, and the operation.  It’s a nice mix.  I can’t say that many of the sessions wow me, but I’ve found that words on paper for these things either set expectations too high or don’t build them up enough.  There are a couple that I’ll be interested to check out – one focused on the idea of creating loyalty with your audience, one about proactively sharing information, and one about integrating other technologies into digital signage.

Here’s what I find interesting though – I don’t hear anyone talking about social integration into this medium.  I’m afraid that we’re missing an incredible opportunity to leverage the power of social media and communication.  I think about it often and will be interested to hear people’s take on it this week.  This is something that must not stay in Vegas, if in fact, it is talked about. 

I want to start exploring this openly through this forum, so expect to see more of this as the coming weeks progress.

5 thoughts on “Social Talk at Kioskcom/Digital Signage Show?

  1. Lawrence Dvorchik


    We will have an entire section devoted to social media p the SocialSphere. There will also be our BloggerZone (hosted by DailyDOOH). We will delve more into social media as a topic in NY at Customer Engagement Technology World.

    i look forward to meeting you in person next week

  2. Paul Flanigan

    I think the reason is simply that end-users are still trying to wrap their brains around digital signage AND social media, and have yet to see a really good example of the two working together.

    You’re going to see people who are late adopters in social media. I have no such data, but scanning the crowd at a DSE or KioskCom, you’ll see that these are not twenty-somethings. These are middle aged people (40-50-60 years old) that are directors, senior leaders, AND vendors. I believe the best evangelists are users. LinkedIn is one thing. Foursquare is another.

    I think that social media is about 18 months away from true integration as an application rather than simply an add-on to an existing solution. You’ll see social media become a lever in the strategy rather than a bright shiny object.

    We’re getting there.

  3. Mike Cearley Post author

    Good response, Paul. Thanks. I agree that we’re a ways out and what we have to keep doing is pushing – for the “right” solution in any given circumstance. As we proceed, I suspect that social integration is some form or fashion will become part of the “right” thing. It’s just something that I don’t hear many in any industry talk about and I’m very interested in this conversation.

  4. Mike Cearley Post author

    Lawrence – thanks for the info. I really look forward to the NYC topic/discussion. Do you know who’s going to be speaking for it? See you this week!

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