This is the final part in a multi-part series this week on Mobile Scanning Technologies. I think these types of technologies are powerful in the “new” OOH because they bridge the offline (real-world) with the online (virtual world). And the “new” OOH, to me, is all about connecting others with the places and things around them AND each other.
For the 2nd time in this Friday-series, I’m late. I’m sorry for that. My wife is leaving for a 2-day trip today and I’ll be playing Mr. Mom, so last night was all about the two of us preparing for completely different weekends. The only time I could really find to write is in the quiet hours of early morning. So, here we are.
While I certainly haven’t covered everything about code/image scanning technologies this week, I hope that I have covered some main topics that you find helpful – there was exploring their value, there were a couple of recent examples, and then there was looking ahead to what the future my look like for them. The only big thing I think I missed were some best practices of using and implementing these types of technologies into campaigns. I have documented best practices from my POV before, though, and if you’d like to see them, check this out. In the end, I hope you have enough information to know what they are/what they do/how to use them (from a user’s standpoint) and things to think about/practical execution guidance (from an implementor’s standpoint). There is lots of information out there on the interwebs about these technologies so all you really have to do is pull up your handy Google page and go to town. To make things easier for you, I thought it would be helpful to share some of my favorite places to get this type of information in this week’s Friday’s 4-1-1. Without further adieu, here it is, Resource style.
1. Socialwayne.com – I briefly met the author of this blog, Wayne Sutton, at SXSW last year (he was on the Chevy Roadtrip that I was working on), and I’ve followed him ever since. He’s put a lot of thought and focus on QR codes this year and always has insightful posts about them. He creates and doesn’t just talk, which I appreciate greatly. His latest post on these technologies is called, “10 new QR Code generators with analytics to bridge the mobile social online worlds and increase consumer engagement” – the title truly says it all and it’s worth checking out.
2. 2dbarcodestrategy.com – I don’t know how I feel about the author because I don’t see much engagement from him on the blog and/or on his Twitter channel, but he’s a machine in showing examples and providing some good thought behind 2D codes. His blog is laser focused – it’s only about 2D codes and he posts almost every day. If only he would engage with his audience.
3. pongrblog.com – I virtually met these guys earlier this year and once I found out about them, had to check them out. They started out as a pure image-recognition technology and now they’ve turned it into a image-recognition, social, mobile game. It’s very interesting. You can see all about them here.
4. Microsofttag Twitter feed – I’m a huge fan of MS Tags and think they’re the type of 2D code to use in place of QR Codes – there’s only 1 code & reader, they work on every phone, they look better, and overall, have consistently worked for me. In terms of the information they share, I find their Twitter feed to be active, engaging, and informative (they aren’t active bloggers.)
“Uh-huh” – early on in the life of this blog (and periodically throughout), I introduced a term – “enabling technologies.” Basically, these technologies, to me, enable an otherwise static display or article to become interactive. In this case, both of these technologies – code scanning and image scanning – are enabling technologies. Without them, the experience couldn’t be had. My view of “OOH” includes two different types of technologies – 1) display technologies (that just make something “digital” – 1 way) and 2) enabling technologies (that make something “interactive” – 2 way) and moving forward, this concept will be even more critical to the direction I want to go next year.
“Duh” – there are many more resources that I’ve found helpful throughout the year. There are smart people out there who explore these very things and unfortunately, I’ve only listed 4 above. I’m giving myself the “duh” this week because I’m sure to have left off some great peeps.
So there it is kids, the wife is up and is about to leave and the timing is perfect. Here’s to a stress-free weekend. (BTW – the kids are still asleep so this is probably about the closest to “stress-free” that I’ll get.) :)