Comments on: My Out-of-Home Picture Drawings http://11thscreen.com/2010/12/my-out-of-home-picture-drawings/ The Interactive Out-of-Home Blog Mon, 29 Apr 2013 00:03:44 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Mike Cearley http://11thscreen.com/2010/12/my-out-of-home-picture-drawings/comment-page-1/#comment-762 Mike Cearley Thu, 13 Jan 2011 18:11:11 +0000 http://11thscreen.com/?p=1140#comment-762 Courtney – good stuff. Bring on the Engagement in 2011. Yeah, and from the POV of those who make any OOH solution, it’s important to think about the environment it’s going to be experienced in. A physical screen plopped up on a stand somewhere just doesn’t cut it. It’s gotta fit within the environment to be experienced and leave a sticky impression.

]]> By: Courtney Wiley http://11thscreen.com/2010/12/my-out-of-home-picture-drawings/comment-page-1/#comment-760 Courtney Wiley Thu, 13 Jan 2011 15:47:52 +0000 http://11thscreen.com/?p=1140#comment-760 From a consumer POV, I quite like how you’ve added in an area for natural occurrences (environmental design) in image #1.

Awareness definitely precludes engagement, and with the transcendation of mobile smart phones + LBS and our new E-to-E (everyone-to-everyone) world, I agree that 2011 is the year of engagement. Promising for both brands and consumers.

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