“Average User” Feedback on Coke’s Newfangled Soda Fountain

Coke's 106 Flavors Soda Fountain

With any new technology, there’s nothing better than feedback from the average user. If you’re ever ideating, creating, developing, and/or activating any sort of interactive experience, test with real people, early and often. They’ll give you a better sense of what works, what doesn’t, tendencies, assumptions, etc. than anyone on your team can.

I’ve written about Coke’s 106 Flavors interactive touch screen soda fountain a couple of times here. I’ve observed “average users” using it, but I haven’t ever heard direct feedback from anyone about it.

The other day, I was out to lunch with someone who I would consider to be an average user and they interacted with this soda fountain. Here’s how it went:

He presses the ice button. Fills the ice.

“…..these newfangled contraptions.”

Presses the Coke button, gets 6 different flavors of Coke.

“OK, I guess this is what I do.”

Fills his cup full of Coke.

“There you go. Even I – with limited intellect – can operate this.”

And that was it. So, he operated it without futzing through the experience. He and I were chatting in line, so the operational component of this machine – the waiting for 1 person to fill their soda before we can move closer – was not an issue.

I still think there’s a disproportionate tradeoff between the number of soda choices you get (106) and the number of people who can get ice & soda at a time (1), but based on my testing group of 1, moving through a new experience like this via touch screen technology, it passed with flying colors.

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