Apple has and will continue to singlehandedly shape the future of digital (and interactive) out-of-home.

• They have redefined mobility.
• They have created devices that take the intimidation out of touch and gesture. And made them accessible to the average consumer.
• They have enabled thousands of independent developers to create content for native mobile devices.
• They have created a personal expectation that we can have what we want when we want it.
• They have made little bitty boxes that run powerful programs on most any display.
• They have set the standard in interface design and functionality.
• And now, they’re introducing the idea of always-accessible voice recognition and memory.

They have fundamentally changed the way that people interact with content and technology, the two core components of digital/interactive out-of-home.

So, if you’re a creative, a technologist, a developer, a strategist, a network operator – whatever you are – and you’re trying to figure out this or that for your digital/interactive screen, look no further than the phone in your pocket or the tablet in your bag or the computer on your desk.

Photo credit: UsingMac.com