Apple’s Influence on Digital/Interactive Out-of-Home

Pirate Apple

Apple has and will continue to singlehandedly shape the future of digital (and interactive) out-of-home.

  • They have redefined mobility.
  • They have created devices that take the intimidation out of touch and gesture. And made them accessible to the average consumer.
  • They have enabled thousands of independent developers to create content for native mobile devices.
  • They have created a personal expectation that we can have what we want when we want it.
  • They have made little bitty boxes that run powerful programs on most any display.
  • They have set the standard in interface design and functionality.
  • And now, they’re introducing the idea of always-accessible voice recognition and memory.


They have fundamentally changed the way that people interact with content and technology, the two core components of digital/interactive out-of-home.

So, if you’re a creative, a technologist, a developer, a strategist, a network operator – whatever you are – and you’re trying to figure out this or that for your digital/interactive screen, look no further than the phone in your pocket or the tablet in your bag or the computer on your desk.


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