The Team Behind the Launch

If you’ve ever launched something, be it a product or a campaign or a website, you know these things:

  1. It’s a lot of hard work, emphasis on hard
  2. It never goes as planned, regardless of good or bad planning
  3. It takes a team and on that team must be a leader and a quarterback, not necessarily the same person
  4. It’s a grind


All of this work, leading up to the launch, is hardly glorious and most of the times, filled with challenges and problems to solve. It is typically the hardest work you’ll ever do when you’re in the business of making stuff.

It’s never easy.

So, what can you do? Breathe. Relax. Focus. Think clearly. Support one another.

Assuming you have a team who wants it just as badly as you do, everyone understands the urgency and the stakes.

Have each others’ backs. You’re all a team. That doesn’t mean that there won’t be stressful times and perhaps a fight or two. But in the end, there’s no one to fight harder for than your team.

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