When We’ll Really Get to “Interactive” Out-of-Home

In order for us to really get to the point of interacting with the places and things around us, 2 things need to happen:

1. The technology has to be there. We’re getting closer and closer every day where those things that were previously not “on” are so now.

2. People have to be comfortable using it on that scale. On any given regular day, how many times do you see someone interacting with a poster or a billboard or a kiosk? Unless it’s an ATM, I don’t. Despite how far we’ve come in a short amount of time (read: mobile), we’re still uncomfortable with any new technology, particularly when it’s out in public spaces.

But we’re not far off.

Look no further than this:

McDonalds digital playground

The digital playground. For the generation growing up right now. Their world is shaped by technology. If they’re not carrying it around by the time they’re 8, they have it at their fingertips. In schools. At homes. On playgrounds.

In short order, the technology will be there. Also in short order, the comfort, familiarity, and even more, expectation will be that of a world turned “on” by those who live, work and play in it everyday.

If you have children or just observe, look at what they’re doing sometime, especially out in the public. Chances are, you’ll see some sort of technology at their fingertips. Like it or not, this is the world they know. Like it or not, this is the world they will expect. And like it or not, this is the world that technology will give them.

Soon. Very soon.


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