I Stand Corrected

I am willing to admit when I am wrong. I have not been as in-tune with the DSE as I should be. Yesterday, I posted about an NFC bootcamp and how the ‘industry’ does not focus on the right things. I still maintain that there is not education enough around or willingness to learn/adapt social media into the content mix of digital out-of-home solutions (but that’s for another day and for time to only tell). However, the DSF (group behind the DSE) has gone to great lengths to educate those within and outside of the industry around important tenets of communication and connections, of which social media and emerging technologies like NFC fall within.

Geri Wolff, member of the DSF board of directors, rightfully posted a comment to yesterday’s blog pointing out all of the efforts (through sessions) they are making at DSE to educate attendees on the value of social media. While I think the session titles do not necessarily lend themselves to be visible “social media” sessions, it seems like it is clearly a focus. Her response has good session information in it:

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Hey Mike, In case it was not previously clear, DSE 2012 will offer a variety of educational opportunities on how social media can help ignite DS messaging to better engage audiences. In case you did not see it, there is a half day session on Tuesday, 3/6 entitled “Mobile Models You Can Believe In” (See http://www.digitalsignageexpo.net/new-mobile-models-you-can-believe).

On Wednesday, 3/7, Session 11 “Mobile Campaign Integration with DOOH” also addresses social integration with DS, along with other options. Also on Wednesday, Session 6 “Creating a Multi-Screen Strategy: Connecting DS to What Matters,” also deals with mobile convergence and ways to leverage social media with DS.

As a matter of fact, mobile strategies and the whole issue of convergence is a common thread that runs through most of the seminar sessions.

See the entire DSE 2012 Conference Schedule at http://www.digitalsignageexpo.net/schedule

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If anyone is attending the conference, I hope you stop by these sessions to see what they’re all about. I would love to hear about the social media education going on. The DSE is a good show, I am very grateful to Geri and the DSF and the show organizers for what they have done for me, personally, and the industry, and I think this industry has much potential to be realized. This blog has always intended to serve as a vehicle to bring forth a perspective that others who have a passion for digital/interactive out-of-home might not have. I will continue doing that, but hope to be more diligent in my research next time. :-)

 

One thought on “I Stand Corrected

  1. steve gurley

    Mike,

    Glad to see this post. I actually commented on your “The Wrong Bootcamp” post, but I lost my signal before I could add the comment.

    Although NFC still has a long way to go before it is becomes ubiquitous, it has the attention of many constituencies (banks, device manufactures, mobile network operators, etc.). As soon as a major brand comes up a pragmatic application beyond the oft referenced mobile payment (can you say Apple), the technology will begin its accelerated march to mass adoption. Once this occurs, unique social media extensions will not be far behind. This will have a profound impact on digital signage.

    NFC is just one of 10 forms of mobile convergence that we’ll be discussing in the Mobile Models session http://www.digitalsignageexpo.net/new-mobile-models-you-can-believe on March 6th. I hope to see you there. Spread the word.

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