The Wrong Bootcamp, if You Ask Me

Digital Signage Expo (DSE) is the largest digital signage show in the U.S. and in a couple of weeks, people are going to converge on Las Vegas to attend. I just read something touting an “NFC Bootcamp” – a half-day educational session centered around mobile’s (specifically, NFC’s) impact/integration into digital signage.

The title of the half-day session is ‘Near Field Communication: Changing the Digital Signage Value Proposition.

My first thought – when talking about changing the value proposition of digital signage, why are people so concerned about the latest, greatest technology and not concerned about how people actually communicate now through social media? Seems like that has a greater impact on the value proposition.

I’m one for exploring the latest emerging technology like NFC, particularly as it relates to maximizing the potential of digital signs/place/things around us. But to me, this is yet another example of the ‘industry’ focusing on what it wants to vs. the actual need. The thing that’s right in front of them.

I would dare say, without knowledge or experience in social media – by anyone involved in bringing digital/interactive out-of-home solutions to life – the solutions will always be unattainable at scale. Because they’ll be driven by technology whosits and whatsits and not the connections that the technology can enable.

One thought on “The Wrong Bootcamp, if You Ask Me

  1. Geri Wolff

    Hey Mike, In case it was not previously clear, DSE 2012 will offer a variety of educational opportunities on how social media can help ignite DS messaging to better engage audiences. In case you did not see it, there is a half day session on Tuesday, 3/6 entitled “Mobile Models You Can Believe In” (See http://www.digitalsignageexpo.net/new-mobile-models-you-can-believe).

    On Wednesday, 3/7, Session 11 “Mobile Campaign Integration with DOOH” also addresses social integration with DS, along with other options. Also on Wednesday, Session 6 “Creating a Multi-Screen Strategy: Connecting DS to What Matters,” also deals with mobile convergence and ways to leverage social media with DS.

    As a matter of fact, mobile strategies and the whole issue of convergence is a common thread that runs through most of the seminar sessions.

    See the entire DSE 2012 Conference Schedule at http://www.digitalsignageexpo.net/schedule

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