To Make Digital Signage *Stuff*

At first, it took technologists. For the networks and the hardware and the software.

Then, came the creatives. For the design and content.

After that came the strategists. For the right things to say to the right people at the right times.

And here we are now.

Already behind for the needs of today.

Top 2 on my list are:

1. Storytellers. For telling the right part of the story on the right screen at the right time.

2. Data interpreters. For understanding how to do #1 better.

How quickly it all happens.

 

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