Some say big ideas are king.

Others say content is king. This is a popular one.

Know what I really believe is king?

Relationships.

It doesn’t matter how good your ideas are over and over again. And/or how good your content, and even more, how good your work is over and over again. And/or how good you do a particular thing.

If your relationship is not strong and you do not nurture it and grow it, all of the work and all of the big ideas and all of the content can go away in an instant. Literally.

It’s just so important to take the time to create important relationships and then to cultivate them and grow them. It takes time. It’s not a flash in the pan. This is what makes it hard.

But this is what also makes it sustainable.

This is what makes it king.