Teenagers’ Simple Thoughts About OOH Technology

Coke's touch screen fountain

Remember this machine? You’ve probably seen them more and more in restaurants.

Last night, I was out and here’s what I overheard from 2 girls, probably 14-16 years old.

Girl 1: “This is weird.”

Girl 2: “Ahhh. Awesome.”

Then, they both promptly figured it out, got their sodas, and continued on with 14-16 year-old conversation.

Technology like this is not disruptive for this group. It is expected. And it doesn’t phase them at all.

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