How expectations change in such a short amount of time. That’s what technology will do for you.

I remember a few short years ago (not even 3?) that it was great to see digital signage in a restaurant or interactive signage in a hotel. Those types of installations and establishments were at the forefront of what technology could do, how they could turn the settings around us into digital & interactive experiences.

But not now. Those same once-potential-fulfilling installations are now ho-hum. I see them all the time. In fact, I expect to see them all the time in these types of establishments. When I don’t, I don’t necessarily think it a bad thing or even a missed opportunity. Not to the level of when I do see them and see them in their 2010 form – then all I can see is a missed opportunity.

We are now in the time where connections are expected. All around.

Not digital. Or technology.

This might have been great 2-3 years ago. But now, it’s just not enough.