I think social media is the most mystifying, yet simplest thing to think about – on one hand, you have something so dynamic with the rate, pace, and scale of communication between people via social media channels – and that is very difficult to keep up with and to navigate – but on the other hand, you have an innate human truth that we’re dealing with here, which is communication. Plain and simple. Just communicating with people. Technology, or the fact that we have more ‘channels,’ doesn’t change anything about the core of what we’re trying to do. There is an art to communication and it’s not bound and/or dictated by technology.