Or team. Or hiring.
They’re all interrelated.
Find great people.
It’s just that simple.
And then figure out how they can offer up their best selves. Either through experience, talent, or passion, and probably a combination of all three.
If you find great people who bring intangibles – like hard work, perseverance, dedication, positive attitude, logic, intelligence, respect, fun, just plain ol’ being nice – to the table, then you can get through anything.
Yes, hard skills matter, but we live and operate in such a dynamic environment today, that on some level, we all have to learn new and more hard skills. We can teach hard skills. Not so on the softer skills.
Working in an agency, at the end of the day, we need to deliver on the clients’ needs. Sometimes those needs do not align to people’s best selves and you know what, we have to deliver.
But if you have great people who bring great things as people and are open to whatever is in front of them, then you can get through those times as well. And they actually see it as an opportunity to grow.
More often than not, people are going to be fulfilled this way and as far as talent goes, that’s the goal – put them in a position to feel fulfilled.
The people part of it – not the skill part of it – is the greatest key to doing this.