Happy Friday, everyone. Hope your week has gone well. Mine has been crazy and today is no different. It’s been a good week, (sometimes you have bad weeks, sometimes you have good weeks – it was a good one for me) one of those where I feel like I’m in the zone for most of the week, doing “good” work, thinking of “good” things, producing top quality whoosits and whatsits, making cool “stuff.” So, today’s theme is all about quality & cool – striking that balance is difficult, but when done, man, it produces good work.
1. Mini’s at it again with “reality gaming” and their Getaway Stockholm campaign – this OOH campaign involves people, virtual Minis, geo-location, mobile and gaming. I consider it OOH because everything happens out of the home. It’s an experience where you don’t have to be in front of your computer sitting in your house or office. It leverages the wide open spaces of the outdoor and creates a game around it all. It’s really awesome.
2. Now you can “Like” a brand through a QR code – there’s been a roundabout way to use QR codes to get people to “Like” your brand in the past (open up their Facebook page and allow people to “Like” it there – it’s clunky), but now it’s as easy as downloading a QR code reader app on your phone, opening it up, and snapping a picture of it. If you know what a QR code is (whichI have to say, I’m seeing/reading about them every single week now, so that’s a good thing), Likify has now made an app that can direct you straight to “Liking” your favorite brand. Nifty.
3. Loyalty cards 2.0 brought to you by Novitaz – this is cool….if you’re a shopper.
You get a credit card-style loyalty card with an RFID chip in it. When you’re in a store that has the sensors in it, it sends a message to your mobile phone, alerting you of the special deals of the day. And best, when you buy, there are social hooks in the platform so that you can share what you just bought with your social community. Cool, and definitely the wave of the future.
4. Shoppers Take a Nonlinear Path to Purchase – carrying on the shopping theme, I thought this article was interesting, although not surprising. Consumer shopping habits are changing, particularly with the introduction of so many new technologies – mobile and social being top of the list. Mobile is big in helping consumers make purchasing decisions. Social is big, too. Although it’s a great takeaway that “social” does not equal “digital” or better yet, “Facebook.” Social is word-of-mouth. And the overwhelming majority of word-of-mouth activity happens “offline.” But can happen over the mobile phone – you know, that thing where people actually talk to each other on the phone. Yeah, mobile phones are good for that, too. Interesting that “digital signage” is not mentioned anywhere in here at all. Hmm.
“Uh-huh” – The Future of Advertising is about “Making Stuff” – Cindy Gallop, founder-CEO of IfWeRanTheWorld, talks about the real value in execution, not ideas. Amen, Cindy. As someone who is responsible for the execution arm of our agency, I can tell you firsthand how important quick, quality execution sets agencies/people apart from each other.
“Duh” – Read above. Not to take the easy way out here, but it’s an important thing to call out and a no-brainer at the same time. I mean, I am looking at it from the standpoint of “making stuff” everyday, but you’d be surprised how many people “talk” about stuff vs. “make” stuff. I’m a maker. Not a talker. Hope it always stays like this. I like makers much more than I like talkers, unless of course, if you’re one of my talker friends!
Anyway, have a good weekend everyone!