I read a great interview today with Ad Age’s Agency Executive of the Year, Bill Koenigsberg, CEO of Horizon Media. It was a glimpse into how he views innovation. It’s a short interview, so I’d encourage you to read it. There were a couple of points that stuck out at me:
1.” The entire media ecosystem has upped its game in innovation, but there is a yellow flashing light and those who innovate are going to win the land grab as we move into the future. And those who don’t will be left behind.”
2. “A lot of people think of innovation as a tactic, but it is a culture, and you need a recipe for it. You need the right people to drive innovation, the right tools and technology derived from insights on where innovation is born, you need the right environment.”
Make no mistake, if you want to succeed, much less thrive as a brand steward, you must always push – push to do something better, bigger, or new from yesterday. Gone are the days of setting and forgetting. It takes a purposeful approach in every aspect of your business. It is risky. It is uncomfortable. It might not always be successful. But these are the requirements now.