I’ve never been to Kioskcom/The Digital Signage Show, so I don’t have expectations beyond my normal expectations of any conference – find moments of education, meet new people, and hope to take away more good than bad.
This one looks to be geared more towards an agency crowd than the Digital Signage Expo. I hope that it is. I hope to see more of my colleagues and hear more directed to us. I don’t want 101-type sessions, but it will be interesting to see if that is the angle and if it is appropriate to the crowd. We’ll see.
I like the way that they’ve got this set up with tracks focused on the audience, the business, the industry, and the operation. It’s a nice mix. I can’t say that many of the sessions wow me, but I’ve found that words on paper for these things either set expectations too high or don’t build them up enough. There are a couple that I’ll be interested to check out – one focused on the idea of creating loyalty with your audience, one about proactively sharing information, and one about integrating other technologies into digital signage.
Here’s what I find interesting though – I don’t hear anyone talking about social integration into this medium. I’m afraid that we’re missing an incredible opportunity to leverage the power of social media and communication. I think about it often and will be interested to hear people’s take on it this week. This is something that must not stay in Vegas, if in fact, it is talked about.
I want to start exploring this openly through this forum, so expect to see more of this as the coming weeks progress.