Tag Archives: supplier spotlight

Supplier Spotlight – NanoLumens

I usually don’t get excited about any sort of digital signage hardware, but that changed when I stopped by the NanoLumens booth at DSE. Upon first glance, it was just another huge screen, displaying high-definition video & images. Cool, but nothing too special (at least for me – I mean, I kind of expect big displays out of digital signage, especially at a tradeshow).

How I was wrong.

The size isn’t really what makes this solution special, although it is one of its selling points (more on that in a bit). What really makes it special is its weight and flexibility. That’s right – flexibility. That big screen bends.

I immediately thought of Esquire’s e-ink cover in 2008 on steroids. But although the Esquire cover was novel, it was completely underwhelming. This NanoLumens display is anything but. It’s quite awesome, actually. It really puts into perspective what’s possible, on this scale, in terms of flexibility.

The sign is a mosaic of LED-powered squares and it’s those squares (7”x3.5”) that give it the pliability it needs to fit on convex and concave surfaces. The fact that it conforms to these surfaces and actually looks like it’s part of the environment is a huge benefit, in my opinion. The more something looks like it was meant to be there, the more attention it will get. And the screen is such that if you want to put it on a boring flat surface, it can easily fit there, too.

Easily is the operative word. Another key benefit to this screen is its light weight. They had this 100+” screen in their booth on a swivel mount and the ease in which they turned the screen – a true reflection of its weight – was remarkable. It was effortless. The real-world benefit of this can’t be overlooked. Imagine hanging one of these huge screens on any surface, high above the ground vs. a standard 100+” screen – not having done this, I can only image that the strain and equipment to actually do that would easily be cut in half by this NanoLumens display.

See how thin it is, too? (that’s taken from the side)

And Its design – those small squares – also allow it to be customized to any size and shape. Circle, square, triangle – doesn’t matter. They can do it.

If all that weren’t enough, here’s some more (taken off their website). The displays are:

  • Robust and durable – they’re sealed and fanless, waterproof and dustproof;
  • And energy-conscious – drawing about the same power as a coffee-maker.

And they couldn’t have nicer guys on the front lines, telling people about this product. Great product + good people = success.

This is truly NOT a one-size-fits-all sign, in every possible aspect.

Supplier Spotlight: Vislogix

One of the reasons I created my OOH model was to help me get down to what companies truly offer in this space.  Every time I go to one of these tradeshows and ask the exhibitors what they do, most every time, I hear the response, “we do everything, soup to nuts.”  Ugh.  If everyone on the showroom floor does everything, then how do I know who’s offering is better than the next?

So, my model helps me ask pointed questions to really determine what their specialty is, at the very least.  I put it to the test this morning.  First company up – Vislogix.  Response when I asked them what business they’re in?  “We’re the only recognized full-service firm in the country.”  Of course.  After more questions, I got to the nut of what they really provide:  EQUIPMENT.  Specifically, hardware that enables touch and gesture-based interactions on any surface.  They look to focus on storefront windows, but can virtually make any surface interactive.

The solutions they were showing were top notch in the cool category.

Vislogix, touch display glass

You can see, even in this bad photo, that the content is pretty clear on the glass.  These guys aren’t in the projector business.  They’re in the business of the interactive film that the projector projects on.  And the film is awesome.  They have standard sizes that you can choose from and if you need a custom size, they’ll make it for you (technically, they can create any size film, but it’s only as good as the size of the projection.)  Technically, it’s a capacitive touch screen so the user doesn’t need to “touch” it to control it – even still, I found it quite responsive.

They had another solution, much more gesture-based, that picked up movements via a camera placed above the user.  When in the field of the camera’s view, the user can control what happens on the screen just by waving a hand.

Vislogix gesture screen

The interesting thing about this particular solution is that, since it’s controlled by a camera, it can enable any surface – static, window, even LCD – to be interactive.  Where it gets a little muddy for these guys is in the software.  Obviously, software is needed to run these solutions and these guys aren’t really hard-core software makers.  It seems like they have a number of solid software partners so essentially they can also provide any software needed for these installations.

The nut here – if you want to do a touch or gesture-based experience on a store window or other large piece of glass, call these guys first.  If you want to throw a crazy idea at someone (a 1-off-type project) and see how immersive they can make it, these guys would be good to call.  Keep an eye out for them and what they do in the next 6 months.  They’ve got some great work under their belt and judging by some of their partners (they seemed impressive to me?!?!), they’ll probably be around for awhile.  I hope they do well.