Tag Archives: time

The Time and Technology Conundrum

11th Screen | The Interactive Out-of-Home Blog

Time is a funny thing. It keeps going. Regardless of how much value you place in it. Personally, I didn’t really learn the value of time until later in my life. Perhaps some people are instinctually tuned into how valuable their time is. Not me. I like to do many things, help many people, say yes, make time, make stuff. I think there comes a point in your life when you actually start to put a premium on time and therefore prioritize, consciously or unconsciously, all of the things you find yourself faced with.

Technology has a funny effect on time, the thing that keeps going. It seems to make it go by faster. Consumption via all these screens fast-forwards our lives in drastic proportions. Just by the shear rate of life, who has time for what content?

Ah, this pesky, key ingredient – content. What we consume and engage with on a daily basis. What we give our attention to, be it for connection or entertainment or education. TV shows, websites, blogs, videos, pictures, news feeds, texts – the sea of content is deep and easily time-suckable. How do we prioritize what content we give our time to? I think that decision is based on any of these three factors:

  1. We like the subject matter
  2. We like who makes it
  3. We have nothing else to do or have time to spare (this is hardly sticky but it is a reason to consume, to give your time to it.)


These factors are much easier to control on our personal screen. Not so much on a public one. That begs the question – what is the role of digital signage, these public screens?

And what can we expect them to really do?