March might as well be QR Code Month here at 11th Screen. I just can’t escape them. There I was at my neices’ and nephew’s birthday celebration, in Suburbia, USA, and what do I see on the For Sale sign across the street? That’s right, a big, fat QR code in place of the standard floor plan/housing sale sheet.
Have QR codes really made it into suburbia? And I’m not talking about geography.
This was fascinating to me.
This realtor is banking on the fact that the general house-hunter knows a) what QR codes are and b) how to use them. Enough to literally sell the house.
Here’s the thing – I get it.
I get the fact that house hunters are always out and about, carrying the one digital device that can give them information in this way, and with every passing day, more and more comfortable in knowing how to get the most out of it.
I get the efficiency of it all.
I get the notion of connecting them directly to the house information they want instead of wasting all that paper, which ends up wadded up in the car anyway.
But do they, the general suburban house hunter?