Are connections today’s currency? Technology has enabled connections to be made quicker and farther and easier. When sitting in front of your TV, you can instantly connect with those watching the same exact thing. When shopping in a store, you can connect with the brands or products you love. You can even connect with strangers to get real-time opinions. Driving in your car, it’s now simple to safe(r)ly connect with your family or share your thoughts with your friends or get pointed in the right direction.

I’m just wondering how much value there is to something (be it a standard billboard or poster or even a digital version of either) that doesn’t enable quick, vast, or easy connections.

Seems like those are becoming stable stakes.