An Innovation Question for the DOOH Industry, Thanks to Google+

11th Screen | The Interactive Out-of-Home Blog

All we’ve been buzzing about around here, in my world, is Google+. I’m not going to get into all of the opportunities or redundancies that it might or might not bring to the table, but I will say this – here’s what it shows us – even Google, who seemingly has been left behind in the social space by Facebook is constantly innovating.

This is not just another Facebook. It is fundamentally different.

When looking at the DOOH industry, I think we can all agree that there has been its own fair share of innovating, especially in the recent past, as seen here, here, and here. The experiences that occur outside of the home, through technology, is fundamentally different than it was even a year ago. And with new innovations, just as Google shows us, it’s going to look different sometime in the (near) future.

Here’s my question – since the technology fundamentally changes the game, are the DOOH industry and its players poised to keep up?


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